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Photo: Leonardo Asezedo The Berimbau project’s success in fostering sustainable community development is reflected in the smile of ITC Executive Director J. Denis Bélisle and the delight of the Brazilian children he is meeting.

Reducing Poverty Through Trade: Zero Hunger in a Coastal Resort

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“Berimbau, Berimbau, Berimbau: It is a wire and a piece of wood,” sing the women of the Sauípe region of the Brazilian state of Bahia. This local musical instrument, a key element of their culture, is also the symbol of hope for poor communities around Costa do Sauípe resort.

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Photo: ITC International networking lies at the heart of successful services exporting. ITC programmes create opportunities for SMEs to make vital global contacts.

Making the Most of a Services Sector Revolution

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There’s growing recognition that “services do matter” to developing countries. The global services sector is undergoing a revolution that enables small firms in these countries to compete in world markets. ITC, reacting to the explosive growth of trade opportunities, has upgraded its programme to equip exporters with all they need to tackle competitive international markets.