Under its chairman and managing director, Musa Meah, SAR took the risky decision in the second half of the 1990s of making a high investment in modern machinery and equipment to process ready-packed shrimp products instead of simply supplying block-frozen shrimp from Bangladesh.

Established in 1983 to manufacture and export garments, Fortuna Apparels Ltd. has grown into a major industrial group in Bangladesh, expanding from 140 sewing machines and 250 workers in a rented house to 800 machines and 2,000 workers in its own 100,000 square foot building.